Intsa Yethu

About Us:

Intsa Yethu's vision is to empower young individuals, irrespective of their backgrounds, with equal access to quality education and holistic development opportunities. By unlocking their unique potential and fostering a growth mindset, we aim to nature well-rounded individuals equipped with academic excellence, life skills, and sense of community empowerment. Through collaborative partnership and personalized mentorship, we envision a generation of changemakers who not only succeed personally but also contribute positively to their communities, creating a ripple effect of lasting transformation and societal progress.

Our mission is to enable disadvantaged youth to pull themselves and each other out of poverty and into tertiary education or employment. Intsa Yethu has a developing track record of achieving this mission.

The following are Intsa Yethu's success stories:

Spreading the spirit of appreciation in effort on Mandela day. (18 July 2023)

Dedicated learners from various schools in the surroundings of Intsa Yethu came together today to clean the venue at Intsa Yethu and other community facilities. This form of exercise embodies Madiba's values of unity. Their commitment to creating a better future is truly inspiring. We strongly encourage the audience to follow their lead in continuing to uplift and empower others. Mandela Day was created to inspire people to embrace the values of democracy and contribute towards the ideals of ensuring a just and fair society, our event displayed that and the moral of the day was spread. This goes down as an accomplishment in our books. Nelson Mandela Day celebration was a success.

YOUNG is a compliment. (19 June 2023)

The youth day campaign hosted at the venue of Intsa Yethu encouraged our young generation to have solution based mindset. We achieved this distinction by allowing learners to participate in puzzle and brain teaser games to sharpen their problem-solving prowess. Other games required them to engage in interactive group challenges that require teamwork and creative thinking. The youth that participated in these complex gaming challenges had a blast while developing problem-solving superpowers . Youth Day celebration at Intsa Yethu was a success and we intend on keeping our consistency in celebrating it.

Career talk and motivation. (22 July 2023)

The career talk and motivational talk at Intsa Yethu proved to be an influential event that left a lasting impact on the young minds present. Through empowering stories, valuable insights, and networking opportunities, the event kindled the flames of ambition in the hearts of the participants. Intsa Yethu's efforts in organizing this event not only provided guidance for potential career paths but also instilled the belief that with dedication and the right support, the youth can achieve greatness. what a successfully event we had hosted.

Career Expo. (18 October 2022)

We had such a phenomenal Career Expo at the Intsa Yethu venue. Our goal has always been to expose our young people to a wide range of career paths, and we are pleased to have done just that. The event was well attended with over 200 learners from the Ivory Park, Alexandra and Ebony Park branches. The career expo has proven to be successful as various students from various schools and locations are in the process of being booked for sponsorship in varsity level.

The following information contains a press release regarding Intsa Yethu's annual future events.

Press release

For immediate release

49 Boshoff Road

President Park

Midrand

1685

intsayethu@gmail.com

21 August 2023

Intsa yethu to host Heritage Day and Christmas celebration with youth surrounding the venue.

49 Boshoff Road, August 21- Intsa Yethu will host a Heritage Day event which is scheduled to take place on 24 September 2023, from 08:30 AM till 14:00. Learners are expected to arrive at 08:00 AM in traditional attires and not bring books as no teaching and learning will take place during the event.

Food and beverages will be served for learners, there will be a stage setup for various traditional performances, and motivational poems. Learners who live local to the venue who wish to be present are asked to meet at the Intsa Yethu venue at 08:00 AM. Intsa Yethu will be grateful for as much time as participating learners can give.

To find out more information, email our project advisor Andile Sikonje at intsayethu@gmail.com. The planning committee has also created a Blog site devoted to these upcoming events that volunteers can visit: https://intsayethu.blogspot.com/2023/10/intsa-yethu-blogsite.html

Our final upcoming event that we will host for the year is Christmas. Intsa Yethu does not conduct services in December, however, we will be hosting a Christmas celebration which will take place on the 25th of December 2023 at 09:00 AM to 10:30 AM at the Intsa Yethu venue.

Learners are instructed not to bring books as no teaching and learning will take place during the event. Food and beverages will be served. Learners are encouraged to bring gifts to be donated to kids living on the streets and various donor receivers. Learners still qualify to be present if the do not have anything to donate. Join us in our Christmas celebration to help unite and uplift the spirit of giving.

-END-

Contact: Mr Andile Sikonje

+27 658 091 092

andilesikonje32@gmail.com

The following press release contains information about Intsa Yethu's Donors and Beneficiaries.

Press release

For immediate release

49 Boshoff Road

President Park

Midrand

1685

intsayethu@gmail.com

03 November 2023

A brief description of our Donors and Beneficiaries

Intsa Yethu's donors are individuals, institutions, and organisations that provide financial and other forms of support to the organisation. These donors play a crucial role in sustaining the organisation's programs and activities. They contribute funds, resources, and expertise to help Intsa Yethu achieve its mission of empowering disadvantaged youth through education and skills development. Our front line/ primary donors include tutors who give quality teaching and learning experience to our learners.

The primary beneficiaries of Intsa Yethu are youth in the surroundings of the Republic of South Africa who come from disadvantaged backgrounds. These beneficiaries are typically students from low-income communities who face educational and economic challenges. Intsa Yethu offers a range of programs and services to support these young people in their educational journey, including tutoring, career guidance, mentorship, and access to opportunities for further education or employment. The organisation's ultimate goal is to empower these beneficiaries to break the cycle of poverty and achieve a brighter future through education and skills development.

For more information about our donors and beneficiaries, access our YouTube link to view interviews of our donors and beneficiaries: https://www.youtube.com/channel/UC5vw9RWLYGSe8o2xwshpkiQ

-END-

Contact Mr Andile Sikonje

+27 658 091 092

andilesikonje@gmail.com

The following information contains the schedule of Intsa Yethu's four annual events.

Nelson Mandela Day.

On July every year, we invite high school children surrounding Intsa Yethu's venue to mark Nelson Mandela international day by making a difference in our surrounding communities. Everyone has the ability and responsibility to change the world for the better!, Nelson Mandela Day is an occasion for all high school children to take action and inspire change. Intsa Yethu hosts Nelson Mandela Day every year on the 18th of July, starting from 09:00 AM till 13:00 PM, at Intsa Yethu's venue (49 Boshoff Road, President Park, Midrand, 1685). We encourage all high school learners surrounding our venue to be there. Your attendance means the world to us.

National Women Day.

On this day we look back on 9 August 1956, where more than 20,000 South African women of all races staged a march on the Union Buildings in protest against the proposed amendments to the Urban Areas Act of 1950, commonly referred to as the pass laws. Intsa Yethu hosts this event every year on the 9th of August, from 09:00 AM till 14:00 PM, at the venue of Intsa Yethu((49 Boshoff Road, President Park, Midrand, 1685). We celebrate this day by organizing a role-playing game in order to encourage high school students to learn more about women role up to this day.

Heritage Day.

South Africa has been famously referred to as the rainbow nation because it is made up of so many diverse cultures and religions. On this day, we organize a range of activities, including traditional dances, storytelling sessions, and poetry recitals. High school students surrounding our venue are encouraged to wear their traditional attire to showcase the diversity of South African cultures. We host this event every year on the 25th of September, from 09:00 AM till 14:30 PM, at Intsa Yethu's venue(49 Boshoff Road, President Park, Midrand, 1685). Be there or be told!.

Christmas Celebration

Christmas is a holy day that marks the birth of Jesus, who we believe to be the Son of God. Christmas is celebrated each year on the 25th of December at the Intsa Yethu venue (49 Boshoff Road, President Park, Midrand, 1685). The celebration starts at 09:00 AM till 13:00 PM. We celebrate this day by electing students who enroll in our services to take part in a nativity play. The nativity play is the story of Jesus's birth. Our Christmas Celebration includes carol singing, these are happy songs which tell the Christmas story. We invite you to this joyful experience.

Our HIV/AIDS Policy

Purpose:

Intsa Yehtu is dedicated to protecting and improving the lives of children. This policy outlines our commitment to addressing the specific challenges posed by HIV/AIDS in the context of our work with children.

Prevention:

Education and awareness: We will develop age-appropriate educational programs and materials to inform children about HIV/AIDS prevention. These programs will be designed to be engaging, informative, and sensitive to the developmental stage of each child.

Support for At-Risk Populations: Our foundation will focus on supporting children and adolescents who are more vulnerable to HIV infection due to factors such as displacement, orphan hood, or living in high-prevalence areas. We will provide information and resources to help protect these children.

Support:

Children-Friendly HIV Testing and Counseling: We will offer child-friendly and confidential HIV testing and counseling services for children and their families. Trained counselors will ensure that children feel safe and supported during the process.

Comprehensive Healthcare Access: For children living with HIV/AIDS, we will collaborate with healthcare providers to ensure that they have access to age-appropriate antiretroviral treatment and necessary healthcare services.

Psycho social Support: We will offer psycho social support services to children affected by HIV/AIDS, including counseling, support groups, and activities to promote emotional well-being.

Advocacy:

Policy Advocacy: Intsa Yethu will actively advocate for policies that promote access to pediatric HIV/AIDS care, antiretroviral treatment, and support services.

Community Strengthening: We will work with communities to reduce stigma and discrimination towards children affected by HIV/AIDS, and we will advocate for the inclusion and protection of these children within their communities.

Research and Innovation: Our foundation will support and engage in research projects aimed at understanding the unique challenges faced by children affected by HIV/AIDS and finding innovative solutions to address these challenges.

Confidentiality:

We are committed to maintaining the confidentiality of a child's HIV status and health information, adhering to all legal and ethical standards. We will involve parents or guardians when necessary and appropriate.

Non-Discrimination:

We will not discriminate against any child based on their HIV status. We are dedicated to promoting a supportive and inclusive environment where all children are treated with respect and dignity.

Reporting:

Intsa Yethu will provide regular reports to stakeholders, donors, and the communities we serve on our HIV/AIDS activities and the impact of our programs.

Training:

We will provide specialized training to our staff and volunteers on how to work with children affected by HIV/AIDS. This training will include child protection, age-appropriate communication, and the promotion of a nurturing and supportive environment.

Evaluation:

This policy will be subject to periodic evaluation to ensure its relevance and effectiveness in the context of our work with children. Adjustments and improvements will be made as needed.

Intsa Yethu is committed to ensuring the well-being of children in the face of the HIV/AIDS pandemic. This policy reflects our dedication to preventing new infections, supporting children affected by HIV/AIDS, and advocating for a world where every child can thrive, regardless of their HIV status.

Our Online Reputation Management Strategy:

Monitor Online Presence:

Regularly conduct online searches and set up Google Alerts to monitor mentions of Intsa Yethu. Keep track of what is being said about the organisation on social media, news articles, blogs, and review websites.

Monitor social media channels and actively listen to comments and discussions related to our programs, initiatives, and educational sector in general.

Engage Actively on Social Media:

Maintain active and consistent social media profiles on platforms relevant to our audience, such as Facebook, Twitter, Instagram, and YouTube.

Respond promptly to comments, messages, and mentions. Engage in constructive conversations with our audience and address concerns or questions professionally.

Share regular updates on our programs, success stories, and community impact to build a positive online narrative.

Content Creation and Distribution:

Develop a content calendar to ensure a steady stream of relevant and engaging content. This includes blog posts, videos, info graphics, and success stories that highlight the positive impact of Intsa Yethu.

Share educational resources and insights related to our field to position Intsa Yethu as an authority in education and youth development.

Online Review Management:

Encourage beneficiaries, partners, and supporters to leave positive reviews and testimonials on platforms like Facebook, YouTube, The Blogger, and review websites relevant to the education sector.

Address negative reviews professionally and constructively. Strive to resolve issues and demonstrate a commitment to improvement.

Reputation Repair:

In the event of any online reputation crisis or negative publicity, implement a response strategy to address the issue openly and transparently. Explain the steps being taken to resolve the problem and prevent its recurrence.

Search Engine Optimization (SEO):

Optimize the organisation's website and online content for search engines to ensure that positive, accurate information about Intsa Yethu ranks higher in search results.

Create and publish high-quality, shareable content that is likely to rank well in search results, pushing down negative or irrelevant content.

Online Advertising:

Use online advertising to promote positive content and messages related to Intsa Yethu. This includes targeted ads on social media and search engine marketing campaigns.

Stakeholder Engagement:

Continuously engage with with key stakeholders, including beneficiaries, donors, partners, and volunteers, to foster a strong, supportive online community.

Training and Guidelines:

Provide training and guidelines to staff and volunteers on maintaining a positive online presence and responding to online feedback.

Regular Reporting and Assessment:

Periodically assess the effectiveness of the online reputation management strategy. Use metrics and analytics to measure the impact of online activities.

Adjust the strategy as needed to address emerging challenges and opportunities.

By implementing this online reputation management strategy, Intsa Yethu can proactively manage its online presence, promote a positive image, and effectively respond to any challenges that may arise in the digital sphere. This will help the organisation maintain a strong and positive reputation in support of its mission and initiatives.

Our integrated brand marketing plan

Situation Analysis:

SWOT Analysis: Understand the organisation's strengths, weaknesses,opportunities, and threats.

Target Audience: Define the primary and secondary target demographics.

Competitor Analysis: Assess similar organisations and their marketing strategies.

Brand Audit: Review the current branding and messaging to identify areas for improvement.

Brand Positioning:

Develop a clear and compelling brand positioning statement that highlights Intsa Yethu's unique value proposition.

Goals and Objectives:

Define specific, measurable, achievable, relevant, and time-bound (SMART) marketing goals and objectives.

Targeted messaging:

Craft consistent and compelling messages that resonate with the target audience.

Highlight the organisation's impact, mission, and the difference it makes in the lives of disadvantaged youth.

Marketing Channels:

Utilize a mix of both online and offline marketing channels, including social media platforms, blog, Email marketing, Community partnerships, and Events and outreach programs.

Content Strategy:

Create and curate relevant and engaging content that supports the messaging and mission.

Emphasize success stories, testimonials, and the positive impact on beneficiaries.

Online Presence:

Ensure a user-friendly and informative blog.

Implement SEO and SEM strategies to enhance online visibility.

Develop a strong social media presence and maintain active engagement.

Community Engagement:

Partner with local organisations, schools, and businesses to extend the reach and impact.

Organize community events, workshops, and seminars to involve stakeholders.

Fundraising Campaigns:

Develop targeted fundraising campaigns and donation drives.

Leverage online platforms and peer-to-peer fundraising.

Measurement and Analytics:

Implement key performance indicators (KPIs) to measure the effectiveness of marketing efforts.

Use analytics tools to track blog traffic, social media engagement, and campaign success.

Budget Allocation:

Allocate resources to various marketing initiatives based on their expected impact.

Team and Partnerships:

Assemble a dedicated marketing team or engage marketing agencies.

Collaborate with like-minded organisations and influencers.

Evaluation and Adjustment:

Regularly review the marketing plan's performance.

Adjust strategies based on insights and feedback.

Impact Reporting:

Share success stories, statistics, and the organisation's impact with donors and stakeholders.

Transparency in reporting builds trust and encourages ongoing support.

This integrated brand marketing plan should serve as a foundation for Intsa Yethu to enhance its visibility, engage with donors and beneficiaries, and ultimately achieves its mission of empowering disadvantaged youth through education and skills development.

49 Boshoff Road

President Park

Midrand

1685

Fax N.O 0865147197